Our Story
Learn about our mission, explore investment opportunities, and get in touch with our team.
Our Mission
Making recreational sports accessible to everyone
Why We Started
GameOn Active was born from a common frustration: the difficulty of finding and organizing basketball games in London. Our founders, avid players themselves, saw a gap in the market for a platform that could connect players, organizers, and facilities in one seamless experience.
What We Believe
We believe that sports have the power to transform lives, build communities, and promote physical and mental wellbeing. Our mission is to remove the barriers that prevent people from participating in recreational sports, making it easier for everyone to stay active and connected.
Where We're Heading
Starting with basketball, our vision is to expand to multiple sports, serving communities across the UK and eventually globally. We're building a comprehensive sports platform that addresses all aspects of recreational sports participation.

Community First
We build technology that strengthens sports communities and creates meaningful connections.
Trust & Reliability
We're committed to creating secure, dependable platforms that users can count on.
Accessibility
We design our products to be inclusive, ensuring everyone can participate regardless of skill level.
Innovation
We're constantly evolving our technology to better serve the needs of recreational athletes.
Our Story
The journey from idea to sports tech platform
The Idea
Our founders met at a pickup basketball game in London and realized how difficult it was to find consistent games and venues.
From Concept to MVP
After months of research and development, we launched our first minimum viable product focusing on basketball in London.
Surviving COVID-19
While many competitors shut down, we quickly adapted by introducing features in the Connect app, such as global chat, which kept our users engaged during the pandemic.
First Funding Round
We raised our first round of funding from friends and family, securing approximately $100,000 to develop the Operate platform.
Operate Platform Launch
We successfully launched the MVP of the Operate platform, connecting venue owners with players and organizers in a seamless ecosystem.
Growth & Recognition
Reached 10,000 users and processed our first £50,000 in payments, proving our business model's viability.
Today & Beyond
With 20,000+ users and plans to expand to more sports, we're just getting started on our mission to transform recreational sports.
Connect With Us
Have questions about our story or want to explore partnership opportunities? We'd love to hear from you.
Our Team
We're passionate about sports and technology. Feel free to reach out - we aim to respond within 24 hours during business days.
Office Location
London, UK
Email Us
support@gameonactive.co.uk
Business Hours
Monday - Friday: 9:00 AM - 6:00 PM